Social Media Specialist

A Social Media Specialist manages a company’s presence on social platforms, ensuring the brand stays visible, engaging, and relevant. They create content, interact with audiences, and analyze performance to drive growth and strengthen customer relationships.

Essentially, Social Media Specialists are storytellers and digital community builders. They ensure that every post, comment, and interaction reflects the brand’s voice and values.

Social Media Specialists handle content planning, publishing, community engagement, and paid campaigns. They track performance metrics, stay ahead of trends, and use data to adjust strategies for better results. Their work directly impacts a brand’s visibility, reputation, and customer relationships online.

Are you ready to be part of our growing company as a Social Media Specialist? 

Harness your creativity and digital expertise to bring our brand to life online! In this exciting role, you’ll manage social media platforms, create engaging content, and execute campaigns that grow our community and amplify our reach.

You’ll be the voice of our brand on social channels, analyzing performance, tracking trends, and using insights to refine strategies for better engagement and visibility.

Working closely with marketing and creative teams, you’ll experiment with fresh ideas, respond to challenges, and drive continuous improvements to strengthen our social presence and audience connection.

• Plan, create, and manage content calendars for multiple social media platforms
• Write, design, and publish engaging posts aligned with brand voice and strategy
• Monitor social channels daily, responding to comments, messages, and mentions
• Manage social media ad campaigns (Facebook, Instagram, LinkedIn, TikTok, etc.) to maximize ROI
• Track KPIs such as reach, engagement, CTR, conversions, and follower growth
• Conduct social listening to monitor brand sentiment and trends
• Collaborate with marketing and design teams to align campaigns with wider strategies
• Stay updated on algorithm changes, platform updates, and emerging trends
• Generate reports and insights to guide future strategies
• Develop influencer partnerships and collaborations to expand brand reach
• Ensure brand consistency across all digital channels
• Handle crisis communication and sensitive customer interactions on social platforms

• Grew social media engagement and follower base
• Increased lead generation and conversions through social campaigns
• Strengthened community trust and brand reputation online
• Boosted website traffic through targeted content strategies
• Delivered measurable ROI on social media advertising spend
• Improved brand visibility and positioning against competitors

• Bachelor’s degree in Marketing, Communications, or related field
• At least 2–4 years of proven social media management experience
• Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Knowledge of analytics platforms (Facebook Insights, Google Analytics, etc.)
• Familiarity with paid ad platforms and campaign optimization
• Strong copywriting and content creation abilities
• Basic graphic design/video editing skills (Canva, Adobe Creative Suite preferred)
• Excellent communication and interpersonal skills
• Ability to adapt quickly to fast-changing digital trends
• Strong organizational skills and attention to detail