I. What is the client’s business?

Our client owns a full-service agency that helps brands sell on Amazon. They manage Sales, Marketing, and Operations for premium brands on Amazon Seller Central, Vendor Central & Hybrid Sellers.

II. Why did the client need an Amazon PPC Specialist?

In the highly competitive world of Amazon, brands strive to make their products stand out and optimize their sales strategies. 
To achieve this mission, our client recognized the need for a specialized role: an Amazon PPC Specialist. 

Partnering with MultiplyMii allowed the agency to find the right talent with the technical expertise and the high level of creativity required for the role. This individual would enable the agency to enhance their services further, ensuring their partners' brands remain prominent and successful on Amazon.

III. How much is the hired candidate’s salary?

Thea, the hired Amazon PPC Specialist, earns a monthly salary of $1,100 inclusive of standard Philippine employment benefits.

IV. What are the hired employee’s responsibilities?

Our client worked with MultiplyMii to find the perfect fit for their demanding environment, and Thea was brought on board to breathe life into their Amazon PPC campaigns. 

Entrusted with a pivotal role, Thea's responsibilities encompass several key areas:

• Ad Campaign Management: Overseeing the complete life cycle of Amazon search and programmatic ad campaigns, ensuring alignment with stipulated KPIs and fostering transparent communication channels.

• Campaign Creation: Designing and launching various PPC campaigns tailored to the Amazon platform.

• Budget Adherence: Ensuring that PPC campaigns remain within the designated ad spend budget weekly and monthly.

• Keyword Management: Directing the selection of pertinent keywords and determining optimal bid levels for Amazon sellers, utilizing the Amazon advertising platform.

• Performance Reporting: Drafting comprehensive reports to dissect campaign performance, yielding actionable insights and data-backed recommendations for future endeavors.

• Customer Insight Analysis: Devising, executing, and evaluating methods to understand customer shopping habits and purchase behaviors.

Thea's role is not just about managing ads. It's about driving strategy, understanding consumer behaviors, and ensuring premium brands shine in the crowded Amazon marketplace. 
Her expertise in PPC ensures that the agency's clients get the visibility they deserve while maintaining a balance in spend and returns.

V. What was the hired candidate’s work background?

Before joining the team, Thea had an impressive and diverse background that highlighted her prowess in the world of Amazon PPC and DSP:

• She earned the title of Registered Marketing Professional in 2019, showcasing her commitment to professional growth and expertise in marketing.

• As a Specialist and Team Lead, she worked closely with major brands spanning various categories on Amazon, from Fashion & Apparel to Consumer Electronics and Home & Garden.

• She demonstrated leadership capabilities and was pivotal in training new specialists and account managers for a US team during their initial two weeks with the company.

• Venturing beyond Amazon PPC and DSP Ads, Thea, and her team delved into advertising on platforms like Wayfair, Skai for Walmart, and Overstock, highlighting her adaptability and broad skill set.

• Her peers acknowledged her leadership qualities by nominating her for the True Omni Mentor Award in 2021, a testament to her positive influence and mentorship abilities.

Thea's background speaks volumes about her dedication, adaptability, and leadership prowess, making her a standout choice for her current role.